Blog is very important to a company,but the blogging policy is very important too.The professional blog is not the same as personal blog. Professoinal blog is very good to company's business, but every company should set up their policy.
According to Toby Ward,Here are some tips to consider when establishing a blogging policy:
1.No anonymous post must have the authors name with a link to their email
2.A statement expressing that the blog and its contents are the views and opinions of the author only and not necessarily those of the employer
3.Corporate confidentiality and privacy policies must be adhered to with links to each contained in the blog footer
4.Each employee should have the prior consent of their immediate manager for maintaining a blog
5.Mutual respect for the company, its customers, and employees is critical and should be reflective in all writings
6.Potty language is a no-no; develop a style guide or sheet outlining the tone or feel a blog should adhere to (e.g. professional, corporate, conversational, avoiding jargon, etc.)
http://intranetblog.blogware.com/blog/_archives/2007/12/6/3395095.html
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